A NETWORKED PROJECT
ONE CITé, THREE VISITOR SITES
The Cité des vins & des Climats de Bourgogne is a networked project, with three wine-related structures in three entry points to the Bourgogne winegrowing region; Beaune, Mâcon, and Chablis. Each of these three sites will promote the wines from the whole of the Bourgogne area.
As the “Capital of Bourgogne wines”, Beaune is an obvious choice and offers a central point of influence. To the north, Chablis will highlight the unique richness of the Chablis and Grand Auxerrois winegrowing areas, while Mâcon will showcase the vines of the southern part of the Bourgogne region.
The Cité in Beaune will be part of a 10-hectare urban planning project made up of the Cité des vins & des Climats de Bourgogne and private structures, including a luxury hotel, a reception center, a shopping mall. The Cité des vins & des Climats de Bourgogne will extend across almost 3,600 square meters.
The Cité des Vins in Mâcon will involve the renovation and extension of the BIVB’s current Maison des Vins. The visitor area will cover some 1,900 square meters.
In Chablis, the Cité des vins will be created on the historic site of the Petit Pontigny cellars. These elegant monastic buildings will also be extended and the new site will cover around 1000 square meters.
A UNIQUE VOCATION FOR EACH SITE
The Cité des vins in Beaune seeks to present the entire Bourgogne winegrowing region in all its glory. A special area will be dedicated to the UNESCO World Heritage Climats of the Bourgogne winegrowing region.
Those Cités in Chablis and Mâcon will also present visitors with a general introduction to winegrowing in the region, but they will each more deeply explore their own territory, history, and wines in a complementary manner. Each region has its own powerful and unique identity – Chablis being linked to the Paris Basin via the Seine, and Mâcon shaped by its river connections to the south.
The three sites of the Cité des vins & des Climats de Bourgogne have been designed as a global whole, but they will not be offering the same visitor experience. It is, in fact, because of their differences that they will be perfectly complementary.
The key messages in terms of the Bourgogne region’s winegrowing culture will be presented in a modern and vibrant manner:
- The Bourgogne region: Its history, its territories, and its traditions
- The Climats: A model of terroir winegrowing
- The men and women who have shaped our vineyards and who bring life to the region
- The values upon which the Bourgogne winegrowing region has been built: Simplicity, humility, humanity, and the pleasure of welcoming and receiving
In parallel, a cultural program will also be developed, involving workshops, visits, exhibitions, and encounters, organized simultaneously or independently in each of the three places. This interconnected cultural programming will encourage visitors to explore each of the sites, particularly with respect to the region’s inhabitants, thus illustrating the fundamental concept of the Cité des vins & des Climats de Bourgogne.