THE CITÉ DES VINS IN BEAUNE
The CAPITAL OF BOURGOGNE WINES
It is only natural that the main site for the Cité des vins & des Climats de Bourgogne should be in Beaune, the capital of Bourgogne wines. Beaune is a very important destination for tourism in the Bourgogne winegrowing region. With the emblematic Hôtel Dieu and its varnished tiles, home to the celebrated Hospices de Beaune and its world-famous wine auction on the third Sunday in November, but also its centuries-old cellars, starred restaurants, wine bars, tasting cellars, busy markets, shady terraces, festivals, and so on. Beaune welcomes almost two million visitors from around the world every year.
The charms of this city of arts and its surrounding villages is further magnified by its unique location at the crossroads of several major European axes. No fewer than 60 million vehicles pass by through this area every year.
A SHOWCASE FOR THE CLIMATS OF THE Bourgogne winegrowing region
The wines and the Climats of the Bourgogne winegrowing region are intimately linked. They share the same themes of history, culture, terroir, soil, appellations, toponomy, varietals, cuvées, and so on.
Inscribed on the UNESCO World Heritage List in 2015, the Climats of the Bourgogne winegrowing region, the result of more than 2000 years of history and the detailed division of the vineyards into a patchwork of more than 1,000 Climats or plots, cover almost 60km across the Côte de Nuits and Côte de Beaune.
With a surface area of some 3600m2, the Cité in Beaune will be the biggest of the three. It will present the vineyard in all its glory, as in Chablis and Mâcon, but will widen out certain themes. It will also host a special Center for Understanding the Climats of the Bourgogne winegrowing region, which will have its own area within the exhibition.
THE ARCHITECTURAL APPROACH
The Rougeot group, along with architect Emmanuelle Andreani from the SIZ’-IX Architectes agency, were unanimously selected for the construction of this Cité.
The building is part of the wider territory of Beaune and its vineyards, and integrates the urban, landscape-related and environmental intentions for the site. The ambition was to create a place for living, an identifying symbol of a remarkable territory and winegrowing land. It acts as the gateway for discovering the Bourgogne winegrowing region, bringing together north and south in one place.
“Led by Rougeot, a local winegrower firmly rooted in his land, we walked through the Climats, and through the vines, smelled the earth, and listened to the winegrowers. We told and retold each other the history of this region, its culture, the harmonious coexistence found here, and from these experiences, the project was born.”
some exceptional natural surroundings
This innovative construction is inspired by the tendrils of a vine coiling around its trellis. It will stand 21 meters high and offer spectacular views over the vine-covered hillsides from the panoramic terrace.
Thanks to this circular progress, the coil also evokes the perpetual movement happening in the vines: The changing seasons, the growth cycle of the vines, which, year after year, repeat and repeat, without ever being the same…
This innovative and state-of-the-art landscaped feature will be set in a 10-hectare tree-filled park, and will be a model of eco-sustainable commitment, with:
- Noble and bio-sourced materials
- A vegetation-covered roof over the event space for improved thermal and acoustic performance
- The productionof renewable geothermic and photovoltaic energy
THE CREATION OF A NEW NEIGHBORHOOD, just MOMENTS FROM THE TOWN CENTER
The Cité des vins & des Climats de Bourgogne in Beaune will be the flagship of a commercial center including complementary services (luxury hotel, entertainment center, high-class shopping, etc.). This new neighborhood, to be constructed around the Cité and coordinated by the municipality of Beaune, will be financed by private investors.
A harmony will be created between the Cité des vins & des Climats de Bourgogne and these complementary services. Indeed, a joint development of a wooded part, the forecourt and the car parking area, will be orchestrated by a project management team selected by the city of Beaune, project owner of the Cité.
THE SCENOGRAPHIC APPROACH
The Alice dans les villes agency, part of the Rougeot group, will design the narrative of the interior spaces and will translate the key messages about Bourgogne wines and Climats into scenographic spaces.
The visitor experience will extend across 1,100m2. It will be arranged in sequences and discovery areas around the theme of the terroir, wines and Climats of the Bourgogne region.
The scenography will evoke the inner and outer landscape of the world of Bourgogne wine. Its patchwork of landscapes, history, natural elements, grape varietals, the work in the vines, the art of winemaking, and the aromas and diversity of its wines will all be represented through this tour. And of course, there will be a space that is specially dedicated to the Climats, listed as a UNESCO World Heritage Site.
Through sensory and immersive experiences, the tour will share with visitors the key elements they need to know about Bourgogne wines and Climats.
A special tour for children will be along the visitor trail. It will involve hiding places accessible to little ones, along with a short story and game. As such, they will be able to have fun while discovering the unique characteristics of the Bourgogne region and its winegrowing terroir.
The scenographic mood will be organized around a network of wooden openings. These will give a glimpse of the different scenes along the visitor trail and provide a backbone for the experience.