A CULTURAL TOURISM DESTINATION TO SERVE THE TERRITORY
Why a Cité des vins & des Climats de Bourgogne?
The Bourgogne-Franche-Comté region is known around the world for its history, heritage, and in particular, its wines. Year after year, we see increasing numbers of tourists coming to the area to meet the locals and discover what makes this region so special. In addition, we have all become aware that the model of terroir winegrowing in the Bourgogne region is unique since the Climats were inscribed on the UNESCO World Heritage List in 2015.
In 2010, the Bourgogne Wine Board (BIVB) approved the idea of a wine-related cultural center and over the years this notion has taken shape, resulting in the creation of the Cité des vins & des Climats de Bourgogne, a unifying project dedicated to the millennia-old practice of winegrowing in the Bourgogne region.
In addition to hosting the Center for Understanding the Climats, a structure worthy of the exceptional universal value of this natural winegrowing landscape, it is important to educate visitors about the Climats, a notion that exists beyond the geographical limits defined by UNESCO. The Cité des vins & des Climats de Bourgogne is about a more global desire to share this intangible and universal heritage to as many people as possible.
THE CITE: A NEW TOOL
TO BOOST THE GROWTH OF WINE-RELATED TOURISM
The Bourgogne winegrowing region is a dream destination. The vineyards are home to a huge community of different people whom visitors can meet in every village. They can connect with reality, meet people, and sample pleasure at its source. But the appeal of wine and how it is made comes with fresh demands from curious visitors who are increasingly thirsty for more, such as a need for more in-depth understanding, the demand for quality and traceability, and a desire for associated services. To meet this need, the industry has made significant changes to its offer with a more professional reception at estates, greater education in the art of tasting, and being more open to international markets with themed tours and other services. But visitors are also increasingly attracted to new and more contemporary tourism venues that allow visitors to understand and learn through immersive, interactive and fun experiences.
The Cité des vins & des Climats de Bourgogne project is part of the global development of wine tourism, offering an anchor for the region through a highly visible site that will be the gateway to the Bourgogne winegrowing region. The Cité des vins & des Climats de Bourgogne will provide visitors with the keys to understanding this universe through an immersive, sensorial visitor experience. It will tell a story which captures the soul of the Bourgogne region and inspires them to go on and continue this experience in the vineyards themselves.
TO AMPLIFY THE REGIONAL DYNAMIC
At the same time as the project for the Cité des vins & des Climats de Bourgogne isbeing developed, our regional capital, Dijon, has been named one of four French cities selected to host a Cité Internationale de la Gastronomie et du Vin.
The French gastronomic meal has also been inscribed on the UNESCO World Heritage List. This recognizes a thousand-year-old tradition as an exceptional universal value: The meal, the recipes, the art of selecting and preparing the right products, serving them with the right wine, the conviviality that characterizes a typical French meal, and the very rituals and art of living.
The Cité Internationale de la Gastronomie in Dijon and the Cités des vins & des Climats de Bourgogne in Beaune, Chablis, and Mâcon will be cultural sites dedicated to educating visitors about this shared Burgundy heritage. They will, nonetheless, have their own unique character:
- The Cité in Dijon will showcase the French gastronomic meal of yesterday and today, where wine is a key element. It will also be home to the Centre d’Interprétation de l’Architecture et du Patrimoine which will tell the story of Dijon, and which was awarded the Ville d’Art et d’Histoire label in 2009.
- The Cités des vins & des Climats de Bourgogne in Beaune, Chablis, and Mâcon will focus on the history, heritage, and culture linked to winegrowing in the Bourgogne region. They will also be home to the Center for Understanding the Climats of the Bourgogne winegrowing region.
These Cités will reinforce the link between this territory and the French “art or living” in a different and complementary way. Together, they will give an extra boost of visibility to the Bourgogne region that will help widen out its national and international influence.